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Report On “Personal Branding impacts on Business development: High-level employees’ perspectives”

Ho Chi Minh City, October 10th, 2019, Navigos Group, the leading provider of recruitment services in Vietnam, published a report on: “Personal Branding impacts on Business development: High-level employees’ perspectives”. The report was conducted based on an analysis of the results of a survey of senior-level candidates, in particular from the managerial level in the PRIMUS data, a product of Navigos Group. PERSONAL BRANDING: POSITIVE IMPACTS AND CONCERNS    1. While it is expected to be increasingly important, senior-level candidates still define “Personal brand” associated with individuals in the field of entertainment or society. 86% of mid-level candidates and senior

Asia Pacific today is becoming one of the most innovative regions in the world, driven by strong productivity, investment, technology, and innovation. The dynamic and tech-savvy workforce plays a pivotal role in maintaining and enhancing Asia’s growth. Economic gains, however, still have not translated into equal opportunities for women and men despite many efforts to lift more people out of poverty made by powerful women. State of workplace gender equality in Asia Pacific Gender inequality across Asian Pacific region (Source: MGI) According to a research on gender equality in Asia Pacific conducted by the McKinsey Global Institute (MGI), there is

To Win Or To Lose: Leading In Digital Era

“Whether you are ready or not, digital vision and competence are already differentiating Winners from Losers.” “Neither RedBox nor Netflix are even on the radar screen in terms of competition,” said CEO Jim Keyes of Blockbuster – DVD rental service, in 2008. Blockbuster files for bankruptcy in 2010, and today we see Netflix worth the US $ 61.93 billion. As the pace of digital age intensifies, less digitally capable leaders will not be able to close the performance gap with digital savvy leaders possessing both the vision and capabilities. Become the digital leader, or lose Digital technology is transforming politics,

The Future Of Personalization – Estimates And Advices For Companies

Personalization will be the main driver for marketing for at least five years. Here are the possibilities that companies need to develop to be able to anticipate this new trend. However, interesting promises about personalization may not appear at the present time (at least not on scale), but its development is not expected to be far away. Advances in technology, data and analysis will soon allow marketers to create more personal experiences through customer touchpoints, channels and consumer journeys. In order to position their brands, businesses require an understanding of the three major changes in personalization along with building the

Development

How Should HR Handle Discrimination And Harassment Complaints?

In 2017, the surge in allegations of sexual misconduct in the workplace has made people question the role of HR when it comes to handling discrimination and harassment complaints. One reason for this might be because the HR department does not go beyond finding and hiring ideal candidates, while it is, in fact, their obligation to manage and develop employee experience and well-being as well. So, how should HR deal with such complaints and make employees feel valued and respected? Ignoring or failing to invest the charges thoroughly might lead to serious damages regarding victims’ health and mentality, productivity, or

How To Build A Working Space That Makes Employees Feel Comfortable With Speech Issues?

The issue of not raising your voice is considered an alarming issue for employees at the office. In the United States alone, medical errors associated with a lack of interaction have led to the death of 400,000 people each year. At the level of an organization, the lack of communication and discussion can be painful and costly to deal with. Over the past few decades, the government has imposed a fine of more than US $ 250 billion due to unethical behavior caused by banks. This is not a small number and it is possible that these behaviors have been

Data-Driven Strategy: How To Achieve It During The Tough Times?

Ilunion, the famous hotel chain in Spain, has a special feature compared to its competitors that every task are built on the most powerful tools to solve contemporary problems. In January 2017, Ilunion began providing detailed information about the company’s reservations and revenue for managers and employees so they could make smarter decisions. The company system consolidates more than 12 million data points from different sources and presents it via a user-friendly dashboard. This summary of information displays key figures such as average sales, room rates and occupancy rates of each hotel, divided by market and channel. This allows managers

How Leaders Around The World Build Multicultural Beliefs

In the meanwhile, leaders from all over the world are starting to communicate more often with their employees. However, with cultures having different codes of conduct, building trust among individuals to work together is also quite difficult. So the question is: “How to build cross-cultural trust between individuals when working together?”. After group interviewing with more than 400 senior managers in the US, Asia, Latin America and the Middle East, there are some reasons to believe that three things which make up a trust relationship are: Positive and rightful mindsets, Understanding the context that affects colleagues, Acquiring the importance of

Lifestyle

Leading With Dignity – Book Review

Leading with Dignity is unlike any other book, opening with a story about a company that is on the verge of bankruptcy. At that time, the executives figured out how to negotiate with their employees so that they would accept a pay cut to “get together and win”. Employees believed it.  The company had to manage for 5 years, then it received positive signals. The leaders celebrated the occasion by rewarding themselves with generous bonuses but were not interested in returning these employees the salary they accepted before. A quick strike broke out when the relationship between administrators and employees

Prediction Machines – Book Review

After reading the book “Prediction Machines,” written by three professors at Rotman School of Business Administration, I realized I was less interested in Grab or Google applications because one thing behind that supported them: Artificial intelligence (AI). AI has contributed greatly to these applications to predict the best direction for users. “Predict”, is what shapes the intelligence that humans are trying to reach. According to Ajay Agrawal, Joshua Gans and Avi Goldfarb, also an economist, data researcher for the Creative Destruction Lab, predictions are AI’s must-have output. “The current generation of AI provides the company so that they have full

Breaking Bad Habits – Book Review

In the 80s of the last century, reading newspapers on the way to work seemed an endearing habit for office workers. At that time, people often did not wonder about newspapers being printed on oversized paper sizes (tabloid), although this made it difficult to read newspapers on the bus. But Freek Vermeulen does. He often complained about the clumsy size of this type of paper and wished to have a new standard to make the reading experience more comfortable. It took many years for strategic and business professionals at the London Business School to reconsider why the use of broad-based

Subscribed: Why The Subscription Model Will Be Your Company’s Future – And What To Do About It – Book Review

After reading through different books on training soft skills and professional skills needed for my career development, I realized that almost no one has written books about Marketing anymore. Marketing is not dead, it must be. However, if I say a book about how to create an advertising banner, or guide from A to Z to make a 30-second promotional video so eye-catching is Marketing, I think that’s not true. Marketers always day-to-day face the challenges of how the journey of consumer experience goes smoothly, from online to offline. Therefore, books that mention these experiences often stir up and do