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Book Reviews

Leading With Dignity – Book Review

Leading with Dignity is unlike any other book, opening with a story about a company that is on the verge of bankruptcy. At that time, the executives figured out how to negotiate with their employees so that they would accept a pay cut to “get together and win”. Employees believed it.  The company had to manage for 5 years, then it received positive signals. The leaders celebrated the occasion by rewarding themselves with generous bonuses but were not interested in returning these employees the salary they accepted before. A quick strike broke out when the relationship between administrators and employees

Prediction Machines – Book Review

After reading the book “Prediction Machines,” written by three professors at Rotman School of Business Administration, I realized I was less interested in Grab or Google applications because one thing behind that supported them: Artificial intelligence (AI). AI has contributed greatly to these applications to predict the best direction for users. “Predict”, is what shapes the intelligence that humans are trying to reach. According to Ajay Agrawal, Joshua Gans and Avi Goldfarb, also an economist, data researcher for the Creative Destruction Lab, predictions are AI’s must-have output. “The current generation of AI provides the company so that they have full

Breaking Bad Habits – Book Review

In the 80s of the last century, reading newspapers on the way to work seemed an endearing habit for office workers. At that time, people often did not wonder about newspapers being printed on oversized paper sizes (tabloid), although this made it difficult to read newspapers on the bus. But Freek Vermeulen does. He often complained about the clumsy size of this type of paper and wished to have a new standard to make the reading experience more comfortable. It took many years for strategic and business professionals at the London Business School to reconsider why the use of broad-based

Subscribed: Why The Subscription Model Will Be Your Company’s Future – And What To Do About It – Book Review

After reading through different books on training soft skills and professional skills needed for my career development, I realized that almost no one has written books about Marketing anymore. Marketing is not dead, it must be. However, if I say a book about how to create an advertising banner, or guide from A to Z to make a 30-second promotional video so eye-catching is Marketing, I think that’s not true. Marketers always day-to-day face the challenges of how the journey of consumer experience goes smoothly, from online to offline. Therefore, books that mention these experiences often stir up and do

Rule Makers, Rule Breakers – Book Review

“Culture eats strategy for breakfast” is a pretty metaphor of Peter Drucker as he considers the importance of corporate culture in making strategic decisions of businesses. The book “Rule Makers, Rule Breakers” by Michele Gelfand – a professor of psychology at the University of Maryland also started with this statement. Gelfand studied corporate culture and social norms for more than 20 years before releasing her favorite book. Do leaders ever wonder what the strategy of “burning platform” is a good way to help employees feel excited about participating and in company activities instead of leading them from start to finish?