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To Win Or To Lose: Leading In Digital Era

“Whether you are ready or not, digital vision and competence are already differentiating Winners from Losers.” “Neither RedBox nor Netflix are even on the radar screen in terms of competition,” said CEO Jim Keyes of Blockbuster – DVD rental service, in 2008. Blockbuster files for bankruptcy in 2010, and today we see Netflix worth the US $ 61.93 billion. As the pace of digital age intensifies, less digitally capable leaders will not be able to close the performance gap with digital savvy leaders possessing both the vision and capabilities. Become the digital leader, or lose Digital technology is transforming politics,

The Future Of Personalization – Estimates And Advices For Companies

Personalization will be the main driver for marketing for at least five years. Here are the possibilities that companies need to develop to be able to anticipate this new trend. However, interesting promises about personalization may not appear at the present time (at least not on scale), but its development is not expected to be far away. Advances in technology, data and analysis will soon allow marketers to create more personal experiences through customer touchpoints, channels and consumer journeys. In order to position their brands, businesses require an understanding of the three major changes in personalization along with building the

The Libra and why Cryptocurrency is not ready to succeed

In June 2019, Facebook announced that it was focusing on investing in Calibra e-wallet and Libra cryptocurrency. Calibra is another Facebook investment focused on personal financial services. Calibra’s goal is to make the best use of the cryptocurrency circulated by Facebook itself, based on blockchain, called Libra. In 2020, Calibra will focus on its e-wallet service. Facebook’s announcement has created a variety of different reactions in crypto circles in particular and in general communication. Despite receiving many different opinions, they all concluded that Facebook is preparing to promote blockchain technology globalization in its upcoming projects. The reason behind this motivation

Business and IoT: 10 emerging trends

Nowadays, the Internet connecting things (IoT) is gradually becoming a trend to help apply technology to a strong transformation in business and customer behaviors. These trends are and will create new values ​​and change the market in general and business operations in particular. For business activities, emerging IoT trends include: The Internet connecting everything is an opportunity for the business, not merely an opportunity for technology. In the past, IoT was often seen as a technological challenge and the CIO information manager is often seen as an enterprise’s effort to manage this one. However, in order to maximize the benefits

Human Resource Management in the age of Artificial Intelligence

For the past few years, artificial intelligence (AI) has been a tech buzzword everywhere, from Silicon Valley to China, and Vietnam is definitely not an exception. In the era of constant technological change and innovation, AI promises to transform the business world drastically. For human resource management (HRM), the adoption of AI in core operations will help improve HR functions, allowing companies to streamline processes of talent acquisition and employee engagement.    What is AI? AI is the simulation of human intelligence in machines programmed to think like humans, mimic functions associated with the human mind such as learning, reasoning